zappmedia
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Video games · Gaming apps · Dialogue

Characters need character.
And the right voice.

A single line can carry a scene. We record voices for games and gaming apps: new titles, additional languages and updates to existing productions. Preparation, direction and sound work follow your game world.

Professional voices in over 40 languages / Text, direction and audio production from one team

Languages. Service. Quality. Technology.

Turnaround
Hours–days

depending on project volume and requirements

Experience
30+ years

localization experience at zappmedia GmbH, since 1993

Projects
90,000+

completed localization projects

Client testimonials
1,047

published feedback from our clients

Languages
80+

for translation, voice recording, subtitling and transcription

Certification
ISO 9001

TÜV-audited quality management at zappmedia GmbH, since 2006

What we produce for you

Your medium.
Our voices.

We have the right voices. Our online casting lets you listen to a selection for your project and agree the cast with your team.

Dialogue & characters

Roles, narrators and short reactions with the intended emotion and situation.

Cutscenes & voice-over

Recording for cutscenes, commentary and narration with defined visual timing.

Localisation & updates

Additional languages, new content and revisions or extensions to existing productions.

Preparation makes the difference

A good brief.
A coherent result.

Games need context: who is speaking, to whom and in what situation? We learn about your game world and character profiles early. Good scripts and a clear brief support recording and quoting.

Our games specialists advise on original recording, localisation and existing audio. Project management, native-speaking text specialists, casting, direction and sound engineers work together.

What we need from you

  • Game world and character profiles
  • Script, line IDs and context
  • Target languages and pronunciation
  • Cutscenes and timing requirements
  • File naming and audio format
  • Version, updates and deadline

Production in detail

Well prepared.
Through to the final take.

Voice, language and technology work together. Explore the requirements and services for your medium.

Script, scene and character context

Performers often record separately. Direction and briefing therefore explain each line’s situation. Early project access, character profiles and clear context help create convincing dialogue.

Casting and performance

We match professional voices to roles and tone. Direction accompanies the agreed session and can explore alternative delivery: a short word may sound sad, firm or surprised. Scope and variations are agreed in the brief.

Cutscenes, timing and lip movements

Fixed cutscenes may need precise speaking windows or lip synchronisation. Other game situations animate characters against the recorded audio. Picture or script changes may require further adjustments; we agree the definitive version.

Individual takes, effects and delivery

Dialogue lines and reactions are processed as individual takes. Editing addresses unwanted noise, mouth sounds or breaths to suit the required style. Telephone sound, reverberation and other effects can be agreed; delivery and naming follow your project.

Additional languages and ongoing production

Translation, editing and language advice account for game context and spoken delivery. For updates, we plan new lines and continuity with existing recordings. Supporting subtitles can be handled separately.

Read more: the complete production guide

Background guide from our previous website. Historical market and time references and earlier certification wording reflect the original text; the facts section states the current company information.

Voice recording has long been part of video games and has become essential in many story-driven titles. Games can place greater demands on the production team than film voice-over because they often contain considerably more spoken text. Depending on the game, this may include dialogue, narration, voice-over and other vocal material.

The right preparation

Preparation is particularly important before a game recording session. Performers usually record their lines individually rather than in conversation with another actor. The director therefore needs to understand each scene thoroughly and explain the character’s situation to the performer.

Lengthy sessions can quickly become expensive, making a good script important for the budget as well. Once the script is ready, casting identifies suitable voices for the roles. Auditions are common, although a director may sometimes have a particular actor in mind and approach them directly. This often concerns a lead role; well-known performers can contribute both a professional performance and promotional appeal through their recognisable voice.

The director benefits from knowing the game well. If an external studio is commissioned, the director should be introduced to the project well before recording. Even before the final cast is settled, this provides a feel for the game and helps develop an effective script. It is useful for translations as well as original recordings.

Sound effects can also be recorded in a studio if required. Many developers use existing recordings licensed for the game, but unusual sounds may need to be created because no suitable recording exists. Bespoke recordings are also distinctive and avoid associations with sounds heard in other films or games.

Working in the studio

Once preparation is complete, recording begins. The performer works in an acoustically isolated space to avoid unwanted noise. Individual takes are recorded, often consisting of a few sentences or even a single word.

The recording approach varies with the game. Lip synchronisation is particularly important for some cutscenes, so the text needs to fit the character’s mouth movements closely. During gameplay, this may be less critical where character animation can follow the recorded speech. Occasional scenes may nevertheless appear out of sync without the recording itself being at fault.

Voice recording often happens well before a game is finished. Major subsequent changes can make previously synchronised material no longer match. Developers need to account for the finished recordings, which can be difficult under tight deadlines.

The director accompanies the recording, briefs performers on new scenes and can suggest improvements after each take. A single “No” may sound sad, firm or something entirely different. Direction ensures that the situation in each scene is interpreted correctly.

Post-production and mastering

The recording is divided into takes, each processed separately. Some can be used directly, while others need unwanted sounds removed. Even experienced actors occasionally make mistakes; editing deals with mouth noises and breaths as required. Effects can also be applied, such as a telephone sound or reverberation for a character speaking in a large space.

There are many creative possibilities. Whether recording is handled internally or by an external studio, developers, performers, directors and sound engineers need to work closely together to meet the particular demands of video-game voice production.

One team for your production

Brief. Listen.
Produce. Publish.

Your project manager coordinates text, performers, direction and audio production. The quote specifies scope, services and delivery.

  1. Brief & quote

    Agree material, languages, roles, use, deliverables and deadline.

  2. Casting & approval

    Listen to voices online and approve the cast, script and pronunciations.

  3. Recording & post-production

    Studio recording with briefing and agreed direction, followed by editing, mixing and mastering.

  4. Review & delivery

    Check the agreed language versions and deliverables, then supply the finished files online.

Prices & service scope

Clearly planned.
Precisely quoted.

Games receive an individual quote based on script length, roles, languages, direction, variations and deliverables. The audio price list explains general recording services; our specialists discuss your particular game scope.

The audio price list explains casting, project management, voice artist, studio, recording, editing, mastering, final checks and delivery. Language combinations, text services, music, usage and special deliverables are agreed in the quote.

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From our reference portfolio

The logos represent documented work with clients in our reference portfolio.

Frequently asked questions

A quick question.
A clear answer.

Can you extend an existing production?

Yes. Send existing recordings, new lines and required languages. We agree the voice, audio continuity, file structure and processing scope.

Do you integrate the audio into the game engine?

This service covers agreed text and audio recordings. We deliver to your specifications; your development team handles technical integration and testing in the game.

Let’s talk about it

What does
your game world sound like?

Show us your scenes, characters and target languages. Our games specialists will advise on the production.