Marketing translation
Product and campaign copy with suitable tone, natural target-language expression and intercultural understanding.
Your message travels further
Different words.
The same idea.
A good tagline depends on sound, attitude and context. We adapt your brand message to the language and culture of its target market through marketing translation, creative adaptation and advice on the right wording.
Slogans, taglines and marketing copy for international communication.
Languages. Service. Quality. Technology.
- Turnaround
- Hours–days
depending on project volume and requirements
- Experience
- 30+ years
localization experience at zappmedia GmbH, since 1993
- Projects
- 90,000+
completed localization projects
- Client testimonials
- 1,047
published feedback from our clients
- Languages
- 80+
for translation, voice recording, subtitling and transcription
- Certification
- ISO 9001
TÜV-audited quality management at zappmedia GmbH, since 2006
Words that suit
your brand.
The audience, medium and intended effect determine how closely a text is translated or how freely it is adapted.
Transcreation
Creative adaptation of a message: its underlying idea is retained while its verbal expression is developed for the target market.
Slogans & taglines
Concise alternatives, clear explanations and support in choosing wording for your brand.
A good brief
gives an idea direction.
The more clearly we understand your brand and audience, the more precisely we can work on the language and its effect.
Brand & attitude
The source message, brand values, tone, style guide and terms that should be retained.
Market & audience
Language, regional variant, audience, cultural context and relevant competitor examples.
Medium & constraints
Where the copy will appear, character limits, surrounding visuals, required variants and approval criteria.
Files & output
Translation or
creative adaptation?
Careful translation may be sufficient for informative texts. Wordplay, emotional taglines and cultural references often require greater creative freedom.
- Advertising and marketing copy
- Slogans and taglines
- Product and brand messages
- Campaigns in multiple languages
- Explanations and recommendations for choosing variants
From your message
to the right wording.
Research, creation and advice work together.
Clarify the brief
We establish your brand, audience, target market and the intended effect of your communication.
Research the context
Native-speaking marketing translators study the strategies and wording used in the target country.
Develop variants
Different slogan approaches are developed with explanations and a ranking.
Support the decision
We recommend a first choice and help you select the wording that best suits your message.
Strong ideas need
a suitable quote.
Research, creative development, target markets, variants and the scope of advice affect the work involved. We therefore quote for marketing translation and transcreation based on your brief.
General translation rates per word are not a flat tariff for slogan development.
The translation price list provides guidance. Multilingual typesetting and creative adaptation are quoted according to the specific project scope.
Explore price listsQuestions & answers
How does transcreation differ from translation?
Transcreation combines translation with creative development. It retains the underlying purpose of a message while developing its wording for the audience and culture of the new market.
How many slogan variants will we receive?
The published slogan service involves two to three marketing translators and three to nine target-language variants. You receive explanations, a ranking and our recommendation. The specific scope is agreed in your quote.
Who develops the copy in other languages?
Native-speaking marketing translators with PR and copywriting expertise and intercultural competence. For slogan development, we work with specialists who live in their native-language country and know its advertising conventions.
Client references from zappmedia
A selection of our clients and partners.
Marketing copy for international markets
Business service Calculation / prices Delivery times File formats File transfer Confidentiality FAQ Work samples Specialist subjects
Adapting an advertising slogan into another language is a creative process comparable to developing effective new advertising copy. Like the original creation, it involves several stages.
Unlike copywriting in a single language, transcreation combines translation and creation. It can also be described as adaptation for target-language markets.
Marketing translation therefore requires extensive intercultural competence and sound PR and copywriting expertise in addition to translation skills.
Every transcreation begins with research into the strategies and formulations used to advertise the product in the target country. The concept phase follows, exploring wording and developing statements. The result is a new slogan in the target language that conveys the underlying intention, has an engaging and memorable verbal form, and is tailored to the intended audience.
Developing advertising slogans
An advertising slogan always has a distinctive individual character. We therefore use two to three different marketing translators to develop slogans in other languages. They live in their native-language country, have the necessary PR expertise and are familiar with local advertising conventions. Transcreation produces three to nine target-language slogan variants, which we provide with explanations and a ranking.
We advise you during the decision process and recommend our preferred option.
Use our business service with clearly structured workflows.
Prices
Our translation company delivers high-quality marketing translations at competitive prices.
Other areas of specialist translation
Translation of texts in technical and scientific subjects
Financial translation for banks and insurance companies
Translation for mechanical and plant engineering
Your project. Your quote.
Send us your source material, target languages and preferred deadline. We clarify the requirements and quote for the services your project needs.