Prepare the script
Review delivery, clarity and pronunciation; agree necessary adaptations.
Script · Voice · Interpretation
We have the right voices. Our directors bring content, pronunciation and interpretation together, from the briefing to the approved recording, including additional language versions.
For voice-over, audiobooks, factual texts, documentaries and multilingual productions
Languages. Service. Quality. Technology.
depending on project volume and requirements
localization experience at zappmedia GmbH, since 1993
completed localization projects
published feedback from our clients
for translation, voice recording, subtitling and transcription
TÜV-audited quality management at zappmedia GmbH, since 2006
Direction starts before the microphone
A recording brings script, voice and technology together. Direction maintains the intended tone throughout the project.
Review delivery, clarity and pronunciation; agree necessary adaptations.
Develop context, tone, phrasing and pace with the voice artists.
Respect linguistic and cultural differences while preserving the production’s effect.
A shared understanding
Voice artists need to understand what they are saying and who they are addressing. The director explains background, situation and intended effect, then guides delivery during the recording.
For further language versions, we connect native-speaking text work with talent briefing, direction and sound production. Pronunciation, cultural references and permitted adaptations are agreed in advance.
Direction in detail
Literature, factual content and film commentary call for different approaches. Preparation and direction follow your material.
Before the studio session, the director assesses whether the script works when spoken and heard. A listener cannot simply reread a complex sentence: meaning and relationships need to be clear immediately.
Phrasing can be adapted by agreement. Changes remain traceable and are approved by the relevant contacts.
In literary texts, content, tone and style are part of the work. Text changes and abridgments are agreed with the author, translator and publisher; the director does not make unapproved changes independently.
Phrasing, breathing pauses, timbre and pace support interpretation. The director listens as the first audience and guides the voice artist with clear, constructive direction.
Factual material places accurate, accessible information first. Delivery should sustain interest, highlight essential details and suit the audience.
A neutral tone need not be monotonous. Dynamics, a pleasant voice and clear structure can also help with dense specialist content.
Documentary commentary and audio guides combine information with interpretation. The appropriate degree of emotion follows content, audience and situation.
The director balances this effect and maintains a consistent tone across factual and narrative passages.
A single “no” can sound relaxed, angry, doubtful or ironic. Voice artists therefore need clear context and a shared understanding of the intended effect.
Direction notes in the script help with style, attitude and pronunciation. Our guide provides terms for discussion; relevant audio references can complete the briefing.
The director checks that tone fits content and remains clear on first hearing. Retakes, suitable pre-roll and consistent pickups support editing and further production.
Patience, clear instructions and concentration are part of the process. Required text changes are documented. The complete original essay, translated into English, provides a detailed insight into studio practice further down this page.
For translated scripts, we consider wordplay, cultural background and audience expectations. Each language version should convey the intended content and effect clearly.
If an original recording already exists, a similar voice character may suit the new version. Spoken length and picture reference are coordinated across translation, direction and sound production.
Direction notes · Deutsch / English
A shared vocabulary supports the brief. These terms provide a starting point; audience, situation and audio references make the intended effect specific.
Choose two languages for your voice briefing. Search covers every available language version.
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| Deutsch | Deutsch |
|---|---|
| Sprechstil | Sprechstil |
| Sprechweise | Sprechweise |
| Charakter | Charakter |
| Soft-selling | Soft-selling |
| Hard-selling | Hard-selling |
| narrativ | narrativ |
| maschinell (Roboterstimme) | maschinell (Roboterstimme) |
| Kinderstimme | Kinderstimme |
| dialogisch | dialogisch |
| flüsternd | flüsternd |
| zurückhaltend | zurückhaltend |
| auffordernd | auffordernd |
| freundlich | freundlich |
| cool | cool |
| aufgeregt | aufgeregt |
| lässig | lässig |
| emotional | emotional |
| erotisch | erotisch |
| verständnisvoll | verständnisvoll |
| kooperativ | kooperativ |
| provokativ | provokativ |
| ungläubig | ungläubig |
| verblüfft | verblüfft |
| zweifelnd | zweifelnd |
| verzweifelt | verzweifelt |
| fröhlich | fröhlich |
| glücklich | glücklich |
| wütend | wütend |
| nervös | nervös |
| schleppend | schleppend |
| episch | episch |
| bescheiden | bescheiden |
| kommentierend | kommentierend |
| begeistert | begeistert |
| fasziniert | fasziniert |
| ängstlich | ängstlich |
| snobistisch | snobistisch |
| dominant | dominant |
| müde | müde |
| überrascht | überrascht |
| ironisch | ironisch |
| sarkastisch | sarkastisch |
| Deutsch | English (US) |
|---|---|
| Sprechstil | speaking style |
| Sprechweise | way of speaking |
| Charakter | character |
| Soft-selling | soft-selling |
| Hard-selling | hard-selling |
| narrativ | narrative |
| maschinell (Roboterstimme) | mechanical (computer voice) |
| Kinderstimme | child's voice |
| dialogisch | in dialogue form |
| flüsternd | whispering |
| zurückhaltend | restrained |
| auffordernd | commanding |
| freundlich | friendly |
| cool | cool |
| aufgeregt | excited, nervous |
| lässig | laid-back |
| emotional | emotional |
| erotisch | erotic |
| verständnisvoll | understanding, sympathetic |
| kooperativ | cooperative |
| provokativ | provocative |
| ungläubig | disbelieving |
| verblüfft | astounded |
| zweifelnd | doubting |
| verzweifelt | despairing |
| fröhlich | glad |
| glücklich | happy |
| wütend | angry |
| nervös | nervous |
| schleppend | sluggish |
| episch | epic |
| bescheiden | modest |
| kommentierend | commentating |
| begeistert | excited |
| fasziniert | fascinated |
| ängstlich | afraid |
| snobistisch | snobby |
| dominant | dominant |
| müde | tired |
| überrascht | surprised |
| ironisch | ironic |
| sarkastisch | sarcastic |
| Deutsch | Español |
|---|---|
| Sprechstil | Estilo de locución |
| Sprechweise | Forma de hablar |
| Charakter | Carácter |
| Soft-selling | Venta suave |
| Hard-selling | Venta agresiva |
| narrativ | narrativo |
| maschinell (Roboterstimme) | automático (voz de robot) |
| Kinderstimme | voz infantil |
| dialogisch | dialogante |
| flüsternd | susurrante |
| zurückhaltend | discreto |
| auffordernd | invitador |
| freundlich | amable |
| cool | guay |
| aufgeregt | emocionado |
| lässig | desenfadado |
| emotional | emotivo |
| erotisch | erótico |
| verständnisvoll | comprensivo |
| kooperativ | cooperativo |
| provokativ | provocador |
| ungläubig | incrédulo |
| verblüfft | perplejo |
| zweifelnd | dudoso |
| verzweifelt | desesperado |
| fröhlich | alegre |
| glücklich | feliz |
| wütend | furioso |
| nervös | nervioso |
| schleppend | lento |
| episch | épico |
| bescheiden | modesto |
| kommentierend | comentativo |
| begeistert | entusiasmado |
| fasziniert | fascinado |
| ängstlich | preocupado |
| snobistisch | esnob |
| dominant | dominante |
| müde | cansado |
| überrascht | sorprendido |
| ironisch | irónico |
| sarkastisch | sarcástico |
| Deutsch | Français |
|---|---|
| Sprechstil | Type de voix |
| Sprechweise | Diction |
| Charakter | Caractère |
| Soft-selling | Publicité informative |
| Hard-selling | Publicité agressive |
| narrativ | narratif |
| maschinell (Roboterstimme) | mécanique (voix de synthèse) |
| Kinderstimme | Voix d'enfant |
| dialogisch | dialogué |
| flüsternd | susurrant |
| zurückhaltend | discret |
| auffordernd | intimant |
| freundlich | amical |
| cool | cool |
| aufgeregt | excité |
| lässig | désinvolte |
| emotional | émotif |
| erotisch | sensuel |
| verständnisvoll | compréhensif |
| kooperativ | coopératif |
| provokativ | provocateur |
| ungläubig | incrédule |
| verblüfft | abasourdi |
| zweifelnd | dubitatif |
| verzweifelt | désespéré |
| fröhlich | joyeux |
| glücklich | heureux |
| wütend | furieux |
| nervös | nerveux |
| schleppend | traînant |
| episch | épique |
| bescheiden | humble |
| kommentierend | commentant |
| begeistert | enthousiaste |
| fasziniert | fasciné |
| ängstlich | inquiet |
| snobistisch | snob |
| dominant | dominant |
| müde | fatigué |
| überrascht | surpris |
| ironisch | ironique |
| sarkastisch | sarcastique |
| Deutsch | Italiano |
|---|---|
| Sprechstil | stile linguistico |
| Sprechweise | modo di parlare |
| Charakter | carattere |
| Soft-selling | soft selling |
| Hard-selling | hard selling |
| narrativ | narrativo |
| maschinell (Roboterstimme) | automatico (voce di robot) |
| Kinderstimme | voce di bambino |
| dialogisch | dialogico |
| flüsternd | sussurrato |
| zurückhaltend | riservato |
| auffordernd | incitante |
| freundlich | amichevole |
| cool | cool |
| aufgeregt | eccitato |
| lässig | disinvolto |
| emotional | emozionale |
| erotisch | erotico |
| verständnisvoll | comprensivo |
| kooperativ | cooperativo |
| provokativ | provocatorio |
| ungläubig | incredulo |
| verblüfft | allibito |
| zweifelnd | dubbioso |
| verzweifelt | disperato |
| fröhlich | gioioso |
| glücklich | felice |
| wütend | adirato |
| nervös | nervoso |
| schleppend | stentato |
| episch | epico |
| bescheiden | modesto |
| kommentierend | di commento |
| begeistert | entusiasta |
| fasziniert | affascinato |
| ängstlich | timoroso |
| snobistisch | snob |
| dominant | dominante |
| müde | stanco |
| überrascht | sorpreso |
| ironisch | ironico |
| sarkastisch | sarcastico |
| Deutsch | Nederlands |
|---|---|
| Sprechstil | Spreekstijl |
| Sprechweise | Spreekwijze |
| Charakter | Karakter |
| Soft-selling | Soft-selling |
| Hard-selling | Hard-selling |
| narrativ | narratief |
| maschinell (Roboterstimme) | machinaal (robotstem) |
| Kinderstimme | Kinderstem |
| dialogisch | dialogisch |
| flüsternd | fluisterend |
| zurückhaltend | terughoudend |
| auffordernd | uitnodigend |
| freundlich | vriendelijk |
| cool | cool |
| aufgeregt | opgewonden |
| lässig | nonchalant |
| emotional | emotioneel |
| erotisch | erotisch |
| verständnisvoll | begripvol |
| kooperativ | coöperatief |
| provokativ | provocerend |
| ungläubig | ongelovig |
| verblüfft | beduusd |
| zweifelnd | weifelend |
| verzweifelt | wanhopig |
| fröhlich | vrolijk |
| glücklich | gelukkig |
| wütend | boos |
| nervös | nerveus |
| schleppend | traag |
| episch | episch |
| bescheiden | bescheiden |
| kommentierend | reagerend |
| begeistert | enthousiast |
| fasziniert | gefascineerd |
| ängstlich | angstig |
| snobistisch | snobistisch |
| dominant | dominant |
| müde | vermoeid |
| überrascht | verwonderd |
| ironisch | ironisch |
| sarkastisch | sarcastisch |
| Deutsch | Русский |
|---|---|
| Sprechstil | Стиль говорения |
| Sprechweise | Манера говорения |
| Charakter | Характер |
| Soft-selling | Мягкая продажа |
| Hard-selling | Жесткая продажа |
| narrativ | повествовательный |
| maschinell (Roboterstimme) | механический (голос робота) |
| Kinderstimme | детский голос |
| dialogisch | диалогичный |
| flüsternd | шепот |
| zurückhaltend | сдержанный |
| auffordernd | требовательный |
| freundlich | дружелюбный |
| cool | невозмутимый |
| aufgeregt | взволнованный |
| lässig | вальяжный |
| emotional | эмоциональный |
| erotisch | эротический |
| verständnisvoll | понимающий |
| kooperativ | ободряющий |
| provokativ | провоцирующий |
| ungläubig | недоверчивый |
| verblüfft | пораженный |
| zweifelnd | сомневающийся |
| verzweifelt | отчаянный |
| fröhlich | радостный |
| glücklich | счастливый |
| wütend | разъяренный |
| nervös | нервный |
| schleppend | растянутый |
| episch | эпический |
| bescheiden | скромный |
| kommentierend | комментирующий |
| begeistert | восторженный |
| fasziniert | восхищенный |
| ängstlich | боязливый |
| snobistisch | высокомерный |
| dominant | властный |
| müde | усталый |
| überrascht | удивленный |
| ironisch | иронический |
| sarkastisch | саркастический |
| Deutsch | 中文 |
|---|---|
| Sprechstil | 语音风格 |
| Sprechweise | 语音方式 |
| Charakter | 特征 |
| Soft-selling | 软性推销 |
| Hard-selling | 硬性推销 |
| narrativ | 叙述性 |
| maschinell (Roboterstimme) | 机器音(机器人的声音) |
| Kinderstimme | 儿童音 |
| dialogisch | 对话型 |
| flüsternd | 耳语型 |
| zurückhaltend | 低调型 |
| auffordernd | 敦促型 |
| freundlich | 亲切型 |
| cool | 冷峻型 |
| aufgeregt | 激动型 |
| lässig | 懒散型 |
| emotional | 情感型 |
| erotisch | 性感型 |
| verständnisvoll | 理解型 |
| kooperativ | 合作型 |
| provokativ | 挑衅型 |
| ungläubig | 疑惑型 |
| verblüfft | 惊讶型 |
| zweifelnd | 怀疑型 |
| verzweifelt | 绝望型 |
| fröhlich | 欢乐型 |
| glücklich | 幸福型 |
| wütend | 气恼型 |
| nervös | 紧张型 |
| schleppend | 缓慢型 |
| episch | 叙事型 |
| bescheiden | 谦虚型 |
| kommentierend | 评论型 |
| begeistert | 振奋型 |
| fasziniert | 着迷型 |
| ängstlich | 害怕型 |
| snobistisch | 势利型 |
| dominant | 操控型 |
| müde | 困倦型 |
| überrascht | 惊奇型 |
| ironisch | 讽刺型 |
| sarkastisch | 挖苦型 |
| Deutsch | Português |
|---|---|
| Sprechstil | Estilo linguístico |
| Sprechweise | Forma de linguagem |
| Charakter | Caráter |
| Soft-selling | Soft-selling |
| Hard-selling | Hard-selling |
| narrativ | narrativo |
| maschinell (Roboterstimme) | mecânico (voz de robô) |
| Kinderstimme | voz de criança |
| dialogisch | em diálogo |
| flüsternd | em sussurro |
| zurückhaltend | reticente |
| auffordernd | convidativo |
| freundlich | amigável |
| cool | legal |
| aufgeregt | agitado |
| lässig | descontraído |
| emotional | emocional |
| erotisch | erótico |
| verständnisvoll | compreensível |
| kooperativ | cooperativo |
| provokativ | provocativo |
| ungläubig | inacreditável |
| verblüfft | perplexo |
| zweifelnd | dubitativo |
| verzweifelt | desesperado |
| fröhlich | alegre |
| glücklich | feliz |
| wütend | furioso |
| nervös | nervoso |
| schleppend | lento |
| episch | épico |
| bescheiden | modesto |
| kommentierend | com comentários |
| begeistert | entusiasmado |
| fasziniert | fascinado |
| ängstlich | com medo |
| snobistisch | esnobe |
| dominant | dominante |
| müde | cansado |
| überrascht | surpreso |
| ironisch | irônico |
| sarkastisch | sarcástico |
| Deutsch | Polski |
|---|---|
| Sprechstil | styl mówienia |
| Sprechweise | sposób mówienia |
| Charakter | charakter |
| Soft-selling | soft selling |
| Hard-selling | hard selling |
| narrativ | narracyjnie |
| maschinell (Roboterstimme) | maszynowo (głos robota) |
| Kinderstimme | głos dziecka |
| dialogisch | dialogowo |
| flüsternd | szeptem |
| zurückhaltend | powściągliwie |
| auffordernd | tonem prośby/żądania |
| freundlich | uprzejmie |
| cool | cool |
| aufgeregt | ze zdenerwowaniem |
| lässig | leniwie |
| emotional | emocjonalnie |
| erotisch | erotycznie |
| verständnisvoll | z wyrozumiałością |
| kooperativ | okazując chęć współpracy |
| provokativ | prowokacyjnie |
| ungläubig | niedowierzająco |
| verblüfft | z osłupieniem |
| zweifelnd | powątpiewająco |
| verzweifelt | desperacko |
| fröhlich | z radością |
| glücklich | ze szczęściem w głosie |
| wütend | z wściekłością |
| nervös | nerwowo |
| schleppend | opieszale |
| episch | epicko |
| bescheiden | skromnie |
| kommentierend | komentując |
| begeistert | z zachwytem |
| fasziniert | z fascynacją |
| ängstlich | strachliwie |
| snobistisch | snobistycznie |
| dominant | dominująco |
| müde | ze zmęczeniem |
| überrascht | z zaskoczeniem |
| ironisch | ironicznie |
| sarkastisch | sarkastycznie |
| Deutsch | Čeština |
|---|---|
| Sprechstil | Styl hovoru |
| Sprechweise | Způsob hovoru |
| Charakter | Charakter |
| Soft-selling | Soft selling |
| Hard-selling | Hard selling |
| narrativ | vypravěčsky |
| maschinell (Roboterstimme) | strojově (robotický hlas) |
| Kinderstimme | dětský hlas |
| dialogisch | v dialozích |
| flüsternd | šeptem |
| zurückhaltend | odměřeně |
| auffordernd | vyzývavě |
| freundlich | přátelsky |
| cool | cool |
| aufgeregt | vzrušeně |
| lässig | ležérně |
| emotional | emocionálně |
| erotisch | eroticky |
| verständnisvoll | chápavě |
| kooperativ | kooperativně |
| provokativ | provokativně |
| ungläubig | nevěřícně |
| verblüfft | zaraženě |
| zweifelnd | pochybovačně |
| verzweifelt | zoufale |
| fröhlich | vesele |
| glücklich | šťastně |
| wütend | vztekle |
| nervös | nervózně |
| schleppend | zdlouhavě |
| episch | epicky |
| bescheiden | skromně |
| kommentierend | komentujícím způsobem |
| begeistert | nadšeně |
| fasziniert | fascinovaně |
| ängstlich | bojácně |
| snobistisch | snobsky |
| dominant | dominantně |
| müde | unaveně |
| überrascht | překvapeně |
| ironisch | ironicky |
| sarkastisch | sarkasticky |
| Deutsch | Slovenščina |
|---|---|
| Sprechstil | Stil govorjenja |
| Sprechweise | Način govorjenja |
| Charakter | Značaj |
| Soft-selling | Mehka prodaja |
| Hard-selling | Trda prodaja |
| narrativ | pripovedno |
| maschinell (Roboterstimme) | strojno (glas robota) |
| Kinderstimme | Otroški glas |
| dialogisch | dialoško |
| flüsternd | šepetaje |
| zurückhaltend | zadržano |
| auffordernd | vabljivo |
| freundlich | prijazno |
| cool | kul |
| aufgeregt | razburjeno |
| lässig | ležerno |
| emotional | čustveno |
| erotisch | erotično |
| verständnisvoll | razumevajoče |
| kooperativ | sodelujoče |
| provokativ | provokativno |
| ungläubig | nejeverno |
| verblüfft | osuplo |
| zweifelnd | dvomeče |
| verzweifelt | obupano |
| fröhlich | veselo |
| glücklich | srečno |
| wütend | jezno |
| nervös | živčno |
| schleppend | dolgočasno |
| episch | epsko |
| bescheiden | skromno |
| kommentierend | komentirajoče |
| begeistert | navdušeno |
| fasziniert | fascinirano |
| ängstlich | boječe |
| snobistisch | snobistično |
| dominant | dominantno |
| müde | utrujeno |
| überrascht | presenečeno |
| ironisch | ironično |
| sarkastisch | sarkastično |
| Deutsch | Dansk |
|---|---|
| Sprechstil | Talestil |
| Sprechweise | Måde at tale på |
| Charakter | Karakter |
| Soft-selling | Soft-selling |
| Hard-selling | Hard-selling |
| narrativ | narrativ |
| maschinell (Roboterstimme) | maskinel (robotstemme) |
| Kinderstimme | Børnestemme |
| dialogisch | i dialogform |
| flüsternd | hviskende |
| zurückhaltend | tilbageholdende |
| auffordernd | opfordrende |
| freundlich | venligt |
| cool | cool |
| aufgeregt | ophidset |
| lässig | nonchalant |
| emotional | følelsesladet |
| erotisch | erotisk |
| verständnisvoll | forstående |
| kooperativ | kooperativt |
| provokativ | provokerende |
| ungläubig | tvivlende |
| verblüfft | forbløffet |
| zweifelnd | tvivlende |
| verzweifelt | fortvivlet |
| fröhlich | glad |
| glücklich | lykkeligt |
| wütend | rasende |
| nervös | nervøst |
| schleppend | trevent |
| episch | episk |
| bescheiden | beskedent |
| kommentierend | kommenterende |
| begeistert | begejstret |
| fasziniert | fascineret |
| ängstlich | ængsteligt |
| snobistisch | snobbet |
| dominant | dominerende |
| müde | træt |
| überrascht | overrasket |
| ironisch | ironisk |
| sarkastisch | sarkastisk |
| Deutsch | Svenska |
|---|---|
| Sprechstil | Talstil |
| Sprechweise | Sätt att tala |
| Charakter | Karaktär |
| Soft-selling | Kundorienterad säljteknik |
| Hard-selling | Aggressiv säljteknik |
| narrativ | berättande |
| maschinell (Roboterstimme) | maskinell (robotröst) |
| Kinderstimme | barnröst |
| dialogisch | dialogisk |
| flüsternd | viskande |
| zurückhaltend | återhållsam |
| auffordernd | uppfordrande |
| freundlich | vänlig |
| cool | cool |
| aufgeregt | upprörd |
| lässig | ledig |
| emotional | känslosam |
| erotisch | erotisk |
| verständnisvoll | förstående |
| kooperativ | samarbetsvillig |
| provokativ | provokativ |
| ungläubig | skeptisk |
| verblüfft | förbluffad |
| zweifelnd | tveksam |
| verzweifelt | förtvivlad |
| fröhlich | glad |
| glücklich | lycklig |
| wütend | arg |
| nervös | nervös |
| schleppend | släpig |
| episch | episk |
| bescheiden | beskedlig |
| kommentierend | kommenterande |
| begeistert | begeistrad |
| fasziniert | fascinerad |
| ängstlich | ängslig |
| snobistisch | snobbig |
| dominant | dominant |
| müde | trött |
| überrascht | överraskad |
| ironisch | ironisk |
| sarkastisch | sarkastisk |
| Deutsch | Suomi |
|---|---|
| Sprechstil | Puhetyyli |
| Sprechweise | Puhetapa |
| Charakter | Hahmo |
| Soft-selling | Soft-selling |
| Hard-selling | Hard-selling |
| narrativ | kertova |
| maschinell (Roboterstimme) | koneellinen (robottiääni) |
| Kinderstimme | lapsenääni |
| dialogisch | vuoropuheluna |
| flüsternd | kuiskaten |
| zurückhaltend | pidättyvästi |
| auffordernd | haastavasti |
| freundlich | ystävällisesti |
| cool | viileästi |
| aufgeregt | kiihtyneesti |
| lässig | rennosti |
| emotional | tunteellisesti |
| erotisch | eroottisesti |
| verständnisvoll | ymmärtävästi |
| kooperativ | yhteistyöhaluisesti |
| provokativ | yllyttävästi |
| ungläubig | epäluuloisesti |
| verblüfft | ällistyneesti |
| zweifelnd | epäilevästi |
| verzweifelt | epätoivoisesti |
| fröhlich | iloisesti |
| glücklich | onnellisesti |
| wütend | suuttuneesti |
| nervös | hermostuneesti |
| schleppend | verkkaisesti |
| episch | kertovasti |
| bescheiden | vähäeleisesti |
| kommentierend | kommentoivasti |
| begeistert | haltioituneesti |
| fasziniert | ihastuneesti |
| ängstlich | pelokkaasti |
| snobistisch | snobimaisesti |
| dominant | hallitsevasti |
| müde | väsyneesti |
| überrascht | yllättyneesti |
| ironisch | ironisesti |
| sarkastisch | sarkastisesti |
An essay by Klaus Kowatsch, translated into English. Time references relate to the original publication.
Once again the voice artist has stumbled over the “Seljuk sailing ships”. He is a seasoned professional, and this is not our first session together. But when things go wrong, patience is the only answer. I ask the sound engineer for five seconds of pre-roll so the speaker can hear the tone of the previous sentence and pick it up.
“But not so hard, not so forceful. Stay relaxed and pick up your own tone, otherwise it will be difficult to edit.” With all those s and sh sounds, I almost stumble myself. Once more: “Seljuk sailing ships”. There we go! No, this is typical: the hurdle is cleared, the speaker is pleased, his mind lingers on it for a fraction of a second, and he trips over the utterly ordinary word “arrive”. We are not safely in port yet.
It is almost funny. The previous three paragraphs went through without a break, but now... Well, laughter at least helps us relax, especially when we laugh together: for instance at my threat to wrap up the outtakes as a Christmas present for him.
“Same spot?” “Same spot, and... please!” That was it. Another stumble. It did not help. What now? The next trick: “Listen, do not make it unnecessarily difficult. Just say ‘the sailing ships of the Seljuks’.” “If you think so...” “Yes. With a pickup, and... please!” To the sound engineer: “Thank you for your patience. You know, sometimes it is these little things...”
Yes! Done! He sails through effortlessly and delivers the next sentence cleanly. I listen closely: does the tone convey the meaning, do listeners still feel personally addressed, is everything understandable on first hearing? Perfect. I note the change to the text and mark off the page. Relief.
.........
The work of voice direction does not begin only in the studio. Preparation includes assessing whether the text can be spoken and understood. The approach can vary considerably with the type of text:
For an audiobook, a recorded literary work, the words must be reproduced faithfully. Changes, including abridgments, must be agreed with the author, translator and publisher and cannot be made without approval. The director’s attention therefore rests mainly on interpretation. As the first critical listener, the director must judge whether the writer’s sentences convey their meaning clearly and their emotional quality immediately. If that does not happen at once, the director needs to know the expressive tools the performer can use: phrasing, breathing pauses, timbre, pace and so on. Offering collaborative advice and, at times, making demands, the director guides the voice artist toward the intended interpretation and an engaging literary listening experience.
The approach is somewhat different for an informative factual text. Here the emphasis is on communicating the content accurately and accessibly. Phrasing may need to be adapted to the needs of speaker and listener. While listening, we cannot scroll or turn back a page: information must become clear immediately and stay in memory as precisely as possible. Because feelings also influence how the brain stores information, an appropriately pleasant voice is an important means of conveying even the driest content.
In everyday studio practice, however, mixed forms are the most common, for example documentary commentary and audio guides. Information and interpretation are interwoven. With strongly emotional material, it can be a delicate balance to allow feeling into the voice without sounding sensationally sentimental or, at the other extreme, cynically cold.
Oh yes, another twenty pages of Seljuks... Fortunately it is only two now, but imagining that there are still many more has proved useful. That is at least what I like to tell speakers, so that anticipation of finishing does not make them lose tension and let their concentration sail away just before the end.
At the time of the original article, its author Klaus Kowatsch had worked in Berlin as a director for voice recordings for 25 years.
Preparation & studio
The approved script is the foundation. In the studio, meaning, spoken length and intended effect also need to align. We therefore clarify the handover between translation, direction and sound production before recording.
The scope of translation, editing, direction and recording is agreed in the quote.
From briefing to acceptance
One personal contact connects text, talent, direction and sound engineering.
Agree audience, content, language versions, roles and intended effect.
Review delivery, add notes and approve the production version.
Guide interpretation, pace, pronunciation and continuity during the session.
Coordinate sound production and the agreed final checks through to delivery.
Direction & audio rates
Text type, language versions, voice roles, timing and required direction determine the scope. We quote the agreed services at an individual fixed price.
The audio price list explains the included production scope. Specific direction or interpretation requirements are agreed before commissioning.
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The logos represent documented work with clients in our reference portfolio.
Frequently asked questions
For complex content, literary material, multiple roles, a specific emotional interpretation or several language versions. We recommend a scope based on your source.
Adaptations are agreed with you or the relevant rights holders and documented. The approved production version remains the shared working basis.
Describe audience, situation and intended effect, with reference recordings where available. Terms such as friendly, restrained or narrative help the discussion; pronunciation notes belong in the script.
Let’s talk about it
Send us the script, language versions and intended effect. We will agree the voice, direction and production scope with you.