Improve structure
We organise information, reduce repetition and develop a logical structure. Key statements remain visible.
Languages. Service. Quality. Technology.
Your message.
Straight to the point.
A good text guides its readers. We sharpen structure, meaning and tone so your content becomes understandable, suits its medium and fulfils its purpose. Changes to content are also agreed with you.
For websites, product information and corporate communications.
Languages. Service. Quality. Technology.
- Turnaround
- Hours–days
depending on project volume and requirements
- Experience
- 30+ years
localization experience at zappmedia GmbH, since 1993
- Projects
- 90,000+
completed localization projects
- Client testimonials
- 1,047
published feedback from our clients
- Languages
- 80+
for translation, voice recording, subtitling and transcription
- Certification
- ISO 9001
TÜV-audited quality management at zappmedia GmbH, since 2006
More clarity.
More direction.
Text optimisation revises content and its presentation according to editorial requirements.
Clarify messages
Unclear statements are made specific, missing explanations added and unnecessary passages removed by agreement.
Align tone
Address, vocabulary and sentence structure are adapted to audience, brand and medium, from specialist texts to web offerings.
Every change
has a purpose.
You retain control of the facts. We strengthen the text editorially.
Content revision
Unlike a purely linguistic edit, sections can be restructured, expanded or removed.
Subject approval
Figures, service promises and subject statements are revised using your information and submitted for approval.
Include SEO & GEO
On request, we connect editorial work with search intent, clear answers and appropriate local terminology.
Prepare for further languages
An agreed source text supports subsequent translation. Terms and open questions can be clarified in advance.
Language services and technical implementation work together. Visit zappmedia.io for software-supported workflows and production examples.
Technology & production examples on zappmedia.ioDocuments & deliverables
From expertise
to readable copy.
The work follows the purpose, audience and agreed scope.
- Web pages and service descriptions
- Product copy and specialist information
- Corporate and sales communications
- Articles, brochures and presentations
- Spoken scripts and editorial templates
- Source texts for multilingual projects
A statement, made clearer.
“We offer solutions” becomes specific.
Rather than a general statement, the text explains which service you offer, who it is for and what the client receives. Details come from your approved information.
Editorial example; no service promise is invented.
A clear brief.
Agreed stages.
A personal contact coordinates your project from preparation to delivery.
Agree objectives & review content
You specify audience, purpose and permitted changes. We review the text and references.
Edit the content
Structure, content and tone are revised according to the agreed requirements.
Review & approve
Subject questions are resolved; you approve the revised version.
Good copy begins
with a clear brief.
Text length, starting quality and permitted changes determine the work involved. You receive a quote for the agreed editorial services.
The translation price list applies to translation. Text optimisation, research and content additions are quoted according to their own scope.
Your individual quote and agreed scope apply to your project.
Explore price listsQuestions & answers
How does text optimisation differ from editing?
Editing primarily addresses language and style. Text optimisation can also change content and structure: statements are reordered and sections added or removed according to editorial requirements.
Will important information be retained?
We first clarify which statements and details must remain. Extensive information can be placed where it is most useful or moved into supporting content. You retain responsibility for subject approval.
Can the work include SEO and GEO?
Yes. With the appropriate scope, we incorporate local search intent, clear answers and verifiable evidence. Scope and target markets are agreed together.
Can the optimised text then be translated?
Yes. An approved source version, agreed terminology and clear references provide a good foundation. Editing and translation can be commissioned together.
Client references from zappmedia
A selection of our clients and partners.
Improve your texts with purpose
Text optimisation
Business service Calculation / prices Delivery times Data formats Data transfer Confidentiality FAQ Work samples Specialist fields
Text optimisation differs from monolingual editing in that it makes changes to content as well as style. The source text is reformulated according to editorial requirements; parts of sentences may be rewritten, and entire sections may be removed or added.
Essentially, text optimisation involves editing a text with regard to its purpose and how it addresses its target audience.
Related services:
Your project. Your quote.
Send us your source material, target languages and preferred deadline. We clarify the requirements and quote for the services your project needs.